The Scottish Beacon is a new way of doing journalism.
Developed by the award-winning non profit, Greater Govanhill CIC, it is a collaborative of community media that offers organisations a direct and trusted route to reach new audiences in communities across Scotland.
So, what’s in it for you and your organisation?
- Firstly, your advertising spend can match your brand values. It’s a win-win!
- Secondly, community media is locally-owned and embedded in the local area, meaning it is trusted by readers.
- Plus, by prioritising ethical media buying with a community-focused approach, you can invest in your Corporate Social Responsibility (CSR) through your marketing.
- And locally-owned media can shift the focus from big corporations to communities, building a more inclusive and diverse information ecosystem.
Some of the reasons why you should advertise your work using community media
What you get with independent, local community media
- locally-owned and part of the community
- values and social impact driven
- rooted in care for their communities
- engaged audiences
- trusted by readers
- platform for under-represented voices
The Alternative: Legacy media, big tech platforms
- corporate ownership
- media monopolies
- driven by increasing profits for distant shareholders
- so many adverts, that online content becomes unreadable
- profit-driven click-bait culture encourages sensationalism
- sews mistrust and increases polarisation
What we offer
Digital advertising options
- Place an advert on The Scottish Beacon website, newsletter or social media.
- Place an advert on the websites/newsletters of our 22 partner organisations.
Featured articles/advertorials
- Write an article to promote your work and have it featured on The Scottish Beacon website and/or that of our partner organisations.
Sponsored content
- We will write an article on your organisation/project, while still giving you final sign off.
- Sponsor articles on topics where the values align with your work.
Print advertising
- Many of our partners produce valued community magazines and print newspapers offering opportunities for any of the above formats to appear in print.
Work with us
- We can also work with you to investigate and report on the issue your work focuses on. For example, if your work is raising awareness of homelessness, our partners can report on how how this issue is impacting people in their local communities, and what communities are doing about it.
For more info on any of these options, email hello@scottishbeacon.com
